Jin has spent the last six years helping small business owners launch and grow their Shopify stores, guiding them from early ideas to fully functioning online brands. Before that, she worked across several FMCG companies and large retailers, giving her a deep understanding of how sales, marketing, and digital strategy come together to drive results. Her hands-on experience means she doesn’t just focus on making a store look good — she helps ensure it actually performs.
Beyond work, Jin genuinely enjoys connecting with other founders, learning about their stories, challenges, and what inspired their business journey. She’s known for her calm, supportive approach and her ability to simplify what often feels complex. When she’s not behind her laptop, you’ll usually find her painting, baking something sweet, or chatting with local business owners over coffee — always picking up new ideas and inspiration along the way.