Our Mission

We started Scale With Me to solve a simple problem: too many small brands invest in websites that look good but don’t sell. By combining Shopify expertise with FMCG sales know-how, we help founders launch smarter, sell faster, and scale with confidence.

Our Team

Meet Jin Nie — Founder

Jin has spent the last 6 years helping small business owners launch and grow their Shopify stores. She also had extensive experience working in FMCG companies, giving her insights into what drives sales at scale.

Alongside that, Jin enjoys talking with business owners about their stories and ideas, and in her own time she loves painting and enjoys baking.

Meet CJ Wilson — Co-Founder

CJ has spent over 7 years in FMCG sales, managing nationwide accounts like largest grocery stores. Along the way, he has helped deliver millions in annual revenue by getting the right products onto the right shelves and enjoy create strong foundations for them.


As a Kiwi, CJ enjoys heading to the beach, hiking New Zealand’s trails, and making the most of the outdoors when he’s not helping businesses grow.

What makes us different?

As a former business founder, we know how overwhelming it feels to juggle everything — building a website, running sales, creating content. That’s why we built Scale With Me: to make eCommerce simpler, smarter, and more supportive.

FMCG Knowledge

With working experience in NZ's largest companies, we know what sell and why.

Strategist & Doer

We don’t just plan; we execute — making sure every idea moves your brand forward.

Founder-Friendly

Built by founders for founders — no jargon, no hidden fees, just clear practical support.

Flexible Support

From quick fixes to ongoing help, we tailor our support to your stage of growth.

Let's Build Together

From your first sale to preparing for retail distribution, we’ll be your partner in growth.

Contact Us